The Automotive Group works in cooperation with the following brands from the leading organisations in the world: ISUZU for commercial vehicles, KIA for private cars, ANTOR and LOMBARDINI for industrial engines, HONDA Power Products, ANTRAC for anchor machinery, LANDINI for tractors and the brand HONDA MARINE in the maritime. In the automotive sector, where it began its activities with the production of trucks in the 1960s, it continues its activities today as one of the leading organisations of the sector.
Anadolu Group performs the production and marketing of commercial vehicles, such as light trucks, vans, coaches and pickup trucks, through the publicly quoted Anadolu Isuzu
, which is established in partnership with Isuzu Motors Limited and Itochu.
One of the longest-standing companies of the Anadolu Group; Çelik Motor,
bears the title of Turkey’s oldest established company in its field with its experience of more than half a century. Acquiring the Turkish distributorship of KIA in 2001, Çelik Motor has started to use its vast knowledge and experience going back to many years for the brand KIA. With its extensive service network and sales points, KIA has come to an important position in Turkey’s automotive sector. Çelik Motor has been advancing KIA’s perception and image along with the changing design perspective of the brand.
As of 2005 Çelik Motor has entered new consumer markets, exploiting its innovative and entrepreneurial vision. The company’s fleet rental brand Çelik Motor Filo has become a key player in its field. In 2014, Turkey’s first 100-percent-national-capital corporate rent-a-car brand Garenta has ambitiously entered the market. Having decided in 2016 to consolidate all of its car rental operations under Garenta’s roof, Çelik Motor, today, shapes the sector with its two brands, GarentoPRO in long-term and GarentaDAY in short-term rentals; with a car park consisting of more than 30.000 vehicles.
In 2013 Çelik Motor has carried its long-standing experience to the digital platform and built the online second-hand automobiles auctionig site ‘ikinciyeni.com’. With an annual sales total of more than 15,000 vehicles, today ikinciyeni.com has become the leading automotive e-commerce platform in Turkey.
is continuing its production with its own brand name ANTOR® and exporting its engines to about 40 countries including Italy. Lawn mowers, branch shredders, Diesel pumping units, motor hoes as well as gasoline and Diesel generators are also being produced.